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Originally Posted by TBC
The idea of Bristol offering this type of service (coaching building specials) is certainly an exciting one, and one that might put the company on a surer footing.
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From a marketing perspective a bespoke body style could be very appealing to certain customers - a one off Bristol body on a Blenheim chassis. If they produced a car looking like Greg's Lusso it would catch the eye of the automotive press gaining them plenty of publicity.
Let's face it, people don't buy Bristol's for gadgets and technology, economy or ultimate performance, because all those things can be had in a top end mass produced car for less money. So one has to assume that people buy new Bristols for exclusivity and/or for the Bristol name. But, you can't be all things to all people. Not all potential Bristol customers will like their current offerings, but if they had more body style options or ultimately the option to design your own body style (within certain constraints) then if might extend their market.