Tuning the 360 engine is more complicated than you might imagine and I strongly suggest you get hold of the chrysler manual suggested by Stefan.
Ignition is of course only part of the problem. Fuel ration, air leaks from the multiple vacuum lines, ballast resistor issues etc. If all the above are correct one simple issue is to follow the owners manual on starting proceedure. You must press the throtle to the floor to set the choke. Once started allow the engine to run for at least 35 sec at fast idle then tap the throttle to release the fast idle control.
Although not entirely related I have found that installing a geared started has much improved starting not least by filling the float bowls faster after an extended period of not starting.
You don't mention if you car still has the turbo attached however I'm not sure this makes much difference to the problems you mentioned as it is only effective once the bypass is closed
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