Quote:
Originally Posted by Kevin Howard
I was wondering who sets the recommended retail price for a new book?
And do the Author or Publisher have any say about discounting, particularly pre launch?
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In my experience, the author has none whatsoever and although the publisher claims to have influence, the cover price might be set by them, but they can do nothing to control the actual selling price of a retailer other than to prevent deliveries to that retailer — it does happen with a very few blockbusters, but not very often.