[Rubbond]

To my knowledge, the best (traditional) english wool carpets (also for
homes and hotels) were always made by Wilton or Axminster, both made in the
towns bearing the same names, in the South West of England. They were
always the very best. So it's not only a brand, but also a measure of the
quality they produced. And as for the carpets, yes, the backing would
originally have been of jute.