The Fighter did one thing for Bristol, it took brand awareness to people who didn't even know Bristol existed, courtesy of magazine articles and numerous petrolhead internet forums. Unfortunately probably 99.9% of those new Bristol followers couldn't afford to buy one.
Nevertheless the Fighter delivered marketing value when no one was really interested in the latest incarnation of the Blenheim. It proved Bristol was still alive.
What Bristol also needed, IMHO, was another new car that was more affordable, that would appeal to a wider audience than the Fighter.
As for marketing the Fighter, they should have let Top Gear test a Fighter T. Almost every other supercar I can think of was on the show, which is watched by tens of millions of people around the world. That's hard to beat for exposure.
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