Brabazon
That blows the Mercedes theory then (no pun intended).
Recouping development costs are an issue any car compnay has to face, develop a product that you can produce for a decade or two and produce numerous variations to keep it competative.
Pricing the car so that you have a generous profit margin also helps.
You also have the possibility of using the chassis to create other models, as Giaberto mentioned producing a new body (or body style) minimizes future development costs.
TBC
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