Quote:
Originally Posted by Markus Berzborn
I don't think so. Just have a look at how much Mercedes or BMW ask for a replacement engine for their V12 cars.
And whether a Bristol costs 200,000 or 210,000 or 220,000 - do you really think this makes a big difference for the target customer?
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Which Bristol cars are we talking about here? I thought the original post was about finding an alternative to the Chrysler V8 and the V8 engined Bristols don't cost £200,000, although granted, they're in a price bracket where an extra £10-£20k probably still won't make much difference.
However, there are other things to consider for Bristol, even if they can still make the same margin on a new Blenheim sale. These modern BMW and Merc engines are extremely sophisticated, requiring specialist tools and equipment to diagnose, repair and service. Then there's the different (and very expensive) parts inventory and staff training. Last but not least, if you had a Bristol with a modern BMW or Merc engine in it, where would you take it for servicing? probably your nearest BMW or Merc dealership!