![]() |
![]() |
|
Bristol News & Other Bristol Discussion About the company, clubs, car owners, and Bristol discussion not specific to the 6,8 or 10 cyl cars. |
![]() |
|
Thread Tools | Search this Thread | Display Modes |
|
|
|||||
![]() Quote:
Quote:
Quote:
Quote:
As for supporting the manufacturer, you can do that by either buying new cars, having your old car serviced or restored by Bristol or by buying parts from them, rather than going to great lengths to find out where the part came from originally so you can buy it elsewhere and save a few quid. There are a lot of people who take great pleasure in doing the latter, including yourself if I'm not mistaken! Quote:
Why not take a Blenheim 4, or better still a Fighter T, make absolutely sure it is perfect in every way and let Clarkson play with it. What could possibly go wrong? ![]() |
|
|||
![]() Quote:
But to be honest in Bristol's case bad press or good press has been irrelevant for years. The (few) people who bought them knew why they bought them and cared not for the press views. They just wanted something that did the job unobtrusively and was comfortable without being flash. The same people who have ancient Roberts radios in the kitchen. Unfortunately these customers have been dwindling without new blood replacing them. |
|
|||
![]() Very friendly understated expression. One could as well call them moronous and idiotic.
Regards, Markus |
|
|||
![]() There unfortunately is the flaw in ignoring the outside world and relying upon a few wealthy individuals.
|
|
|||
![]() Quote:
(For the record, my excuses would be that there is not digital radio in Orkney and the only gas passes by in a huge pipe on its way doon sooth!) Geo |
|
|||
![]() Quote:
They are good quality and simple like a Bristol -- not sure about the gull wing version .:-) |
|
|||
![]() Roberts is not exotic at all. They are the market leader for portable radios in the UK. And they aren't expensive either.
I'd rather compare Bristol Cars to something like Audio Note UK. Regards, Markus |
|
||||
![]() [quote=Kevin H;5149]
Quote:
Quote:
Quote:
Never assume ! Quote:
Last edited by Kevin H; 14-05-11 at 11:08 PM. Reason: fix up Greg's mis-use of quoting |
|
|||
![]() Top Gear, the TV show as opposed to the magazine, have been known to ignore or turn down manufacturers in the past who have offered their products to be tested; not sure whether BCL fall into that category?
Ultima certainly claim to have been snubbed in the past. |
|
|||
![]() You may view my comment as silly and you may think Top Gear is a silly car show, but the fact is that there are tens of milllions of people around the world who would disagree with you.
That's why every notable car manufacturer have their cars on the show, including cars that cost a lot more than Bristols! There is no way they would risk doing that unless they thought it was worthwhile. Quote:
*referred to in an Evo article Quote:
|
|
|||
![]() You may view my comment as silly and you may think Top Gear is a silly car show, but the fact is that there are tens of milllions of people around the world who would disagree with you. (Quote)
Getting your car knowledge from Top Gear is the same as getting your knowledge of how people live in northern England from Coronation Street ! They are both very popular entertainment telly shows. Car manufacturers like product awareness. Top Gear is a safe bet in some ways , as if they love the car , great , but if they don't , their opinions are not worth much anyway. Last edited by GREG; 15-05-11 at 09:47 AM. Reason: I phone spell check! |
|
|||
![]() It's not about "knowledge" or facts, it's about brand exposure, it's about marketing! It's quite important if you want to sell cars.
|
|
|||
![]() Bristol Cars had a large feature in Top Gear Magazine way back in issue 12 (1995ish), and it was a glowing review by Quinton Wilson and a Blenheim 2 road test by Andy Wilman (now current TopGear TV show producer). CROOK is also interviewed by Wilman for the magazine. However, in the past CROOK had prevented Top Gear (the show) from having a car, although I understand that James May was looking to arrange a road test of a current vehicle for the next series before the failure of the firm. Clarkson is also said to have been refused a road test of a Blenheim 3 in the last few years for one of his newspaper columns.
Crook is also on record as saying the company had never received any help from any Government - quite the opposite in fact. |
|
|||
![]() Quote:
I guess he got fed up with lending them out and correcting the testers and considered his cars above that kind of scrutiny. I imagine if I had a small concern like his I would be quite defensive over my product. Top Gear magazine were probably quite clever in that they gave sufficient praise without being too toady in order to secure future try-outs. Surprising that Car magazine never got to test them considering the LJKS connection, but I wonder if TC still held a grudge over the slight disagreement they had over the BOC in the 70's. |
|
|||
![]() As far as marketing is concerned, communication can simply be divided between paid (advertising, web etc) and unpaid (PR). And again, the simplest view of both is that paid gives you control of the message, and unpaid very little control at all.
A quick look at the old website (in Tony Crook's time) showed little regard for the quality of the paid message. The website, like the showroom, was amateur. There was virtually no advertising attempted, no sponsorship aside from Le Mans, much earlier, in the mid-50s. The little money Bristol spent on controlling the message, they spent badly. I think it has been argued many times that Bristol, under Crook's stewardship, had masterly control over myth-making. This is the unpaid area of communications. Yet for much of that, Bristol has Setright to thank. Certainly Tony Crook added some wonderful anecdotes that added to Bristol's image as an eccentric choice. But I am not sure he did much to give the engineering credibility. It was Setright's journalism that helped the marque shine. There are plenty of other examples of journalists who were mostly uncritical of the cars, Martin Buckley's tribute in his Encyclopedia of Classic Cars was one of them. I am just not so sure Mr Crook and perhaps even Mr Silverton ever understood the subtleties of controlling the message. For Mr Crook, the message was something chaotic and out of control, something he didn't like dealing with and maybe even feared. I would have recommended Top Gear didn't test the car on tv. The show is deliberately chaotic and you would never know what they would poke fun at. But I would have pushed Bristol to find a 'friendly' journalist, someone perhaps that could understand the technology vs bespoke argument, and someone Bristol could work with to address any quality problems and overcome them. Too often Bristol abdicated any chances of control over the message, or in Mr Crook's case, made the story not about the car itself, but why the manufacturer didn't give access to the car. In any other industry, and probably in this one too, that's just plain suicide. |
|
|||
![]() Quote:
. |
|
|||
![]() Quote:
Crook clearly had the opportunity to avoid this. He had the opportunity to supply a known good car which wouldn't come with the horror stories of the owner, who had presumably bought a secondhand lemon. Thanks to the internet and the lack of alternative articles, the bad review remains near the top of the Google search results 6 years later! The best way to counter this is to drown it out/bury it with more positive reviews and some smart SEO. It would take months to achieve, but it can be done. You would of course need to have your cars test driven in order to achieve this. Didn't Bristol engage a PR firm a couple of years ago.... |