Bristol Article in Octane June '11 issue

[Kevin H]

Originally Posted by Peter Grace

I can't see why you can't promote handmade with natural flaws over machine-made, perfect and without a soul.

You can, but they don't.

I remember when TVR launched the new Tuscan Speed Six. On their web site they provided an enormous amount of information about the car, including a detailed story of how the car was developed and built, even down to the detail of the aluminium switch knobs and LED lights that they made themselves. The site was really well done, with nice photography and was a great example of using the web to create a valuable promotional tool. It's gone now of course, along with the company.