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Bristol Article in Octane June '11 issue

 
 
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Old 18-05-11, 08:17 AM
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Join Date: Oct 2008
Location: Monschau/Germany, near the Belgian border
Posts: 107
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The whole point about hand made suits and cars is not so much quality, it is perfect fit.
With mass-produced clothes and cars you choose from a pre-manufactured range and pick the product which suits you best. As opposed to this, bespoke products are made to fit the individual customer from the beginning on.
So this aspect should be stressed in marketing texts, rather than the quality of manual work.

Regards,
Markus
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